Privacy Policy

Last updated: March 25, 2025

Amynta Partners Ltd is the data “controller” of the personal data collected via this website. This means we determine the purposes and means of processing that information. Amynta Partners Ltd is a company registered in England and Wales (Company No. 09578773) with its registered office at 42 Lytton Road, Barnet, Hertfordshire, United Kingdom, EN5 5BY​. If you have any questions about this policy or how we handle personal data, please contact us using the details at the end of this policy. (Please note: As we do not serve EU residents, we have not appointed an EU representative. Our services are directed at UK individuals and businesses only​).

We only collect personal data through: (a) information you voluntarily provide in our contact forms or other communications and (b) cookies or similar technologies when you browse our site.

• Information You Provide (Contact Forms): If you fill out a contact or inquiry form on our website, we collect the personal information you choose to give us. This typically includes your name, email address, phone number, company/organisation, and the content of your message or inquiry​. We ask only for the details needed to respond to you or provide the information you request. Providing this data is optional, but without it we may not be able to respond to your inquiry. We do not collect any sensitive personal information (such as race, health, or financial account details) through our website, and we do not knowingly collect information from anyone under 18 years old​. Our site and services are intended for adults in a professional context.
   
• Information Collected Automatically (Cookies and Usage Data): When you visit our website, certain data may be collected automatically through the use of cookies and similar tracking technologies. Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information​. For example, we may collect technical data such as your IP address, browser type, operating system, referring website, pages viewed, and the dates/times of access. This information helps us understand how our site is used and improve its performance (for instance, seeing which pages are most viewed). We do not use this data to identify you as an individual, and we do not profile you based on your browsing activities. For more general information on cookies, you can visit allaboutcookies.org​.
   

We use personal data collected from our website only for the purposes for which it was provided to us or for related purposes we explain below. In particular:

• To Respond to Inquiries and Provide Services: If you contact us via a form or email, we will use your name and contact details to communicate with you and answer your questions or requests. For example, we may respond to schedule a consultation or provide information about our professional services at your request. We will only use your information in this way to fulfil the purpose for which you contacted us (i.e. to respond or provide the requested service).
   
• Site Operation and Improvement: We use data about how visitors use our site (collected via cookies and logs) to operate, maintain and improve the website’s functionality and content. This helps us ensure the site is user-friendly, to diagnose technical issues, and to understand the interests of visitors (in broad terms) so we can improve our services and marketing effectiveness​. For instance, aggregate analytics may tell us which of our service pages is most frequently viewed. This information is not used to create personal profiles of visitors; it is used only in an anonymized or aggregated form for statistical purposes.
   
• Cookies and Analytics: Cookies on our site are used either to ensure the site functions correctly or (with your permission) to gather analytics information. Some cookies may be necessary for technical reasons – for example, to remember your cookie preferences or enable core features. Other cookies, like analytics cookies, help us understand website traffic and usage patterns. We only use analytics cookies if you have given consent via our cookie notice or banner (in line with legal requirements that non-essential cookies require user agreement before being set)​. We do not use any advertising or targeting cookies on our site, and we do not share browsing data with advertisers.
   
• Security and Fraud Prevention: We may process personal data (such as IP addresses or contact info) as necessary to protect our website and business – for example, to monitor for suspicious activities or attacks and to keep our site secure. This is part of our legitimate effort to prevent fraud or misuse of our services​.
   
• Legal Obligations: In rare cases, we may need to process or disclose personal data to comply with a legal obligation – for instance, if we are required by UK law, a court order, or regulatory authority to retain records or provide information. We will only do so to the extent required by law.
   

No Automated Decision-Making: We do not use your personal data for any automated decision-making or profiling that has legal or similarly significant effects on you. In other words, all decisions involving your personal information (such as how we respond to an inquiry) involve human deliberation, not just computer algorithms.

We must have a valid legal basis under the UK GDPR to process your personal data​. Depending on the context, we rely on one or more of the following legal grounds:

• Legitimate Interests: In most cases, we process your data because it is in our legitimate business interests to do so, and we have assessed that this does not override your rights. For example, when you voluntarily contact us, we have a legitimate interest in using your information to reply and follow up on your request. We also have a legitimate interest in using certain cookies to ensure our website works well and in analysing usage to improve our services. We always ensure that we only process the minimum data necessary and that such processing is expected and reasonable in context​.
   
• Consent: For any optional or non-essential data collection, we will seek your consent. In practice, this mainly applies to non-essential cookies (such as analytics cookies). We will not set these cookies or collect related data unless you have given consent via the cookie banner or settings. If we ever want to use your personal data for a new purpose that requires consent, we will ask you first. You have the right to withdraw consent at any time (see “Your Rights” below), and we will then stop the processing that was based on consent.
   
• Contract (Pre-Contractual Steps): If you are contacting us to potentially obtain our services, we may process your personal data as needed to take steps at your request prior to entering into a contract. For instance, using your details to provide a service proposal or quote would be considered necessary for steps leading to a contract. If you become a client, any further processing of your data would be governed by the terms of our engagement and applicable privacy notices.
   
• Legal Obligation: Sometimes, we may need to process or retain certain data to comply with our legal obligations. For example, UK law might require us to keep records of communications or to disclose information to authorities under specific circumstances. In such cases, the lawful basis for processing would be compliance with a legal obligation.
   

We will not use your personal data for any purpose that is incompatible with the original purposes we collected it for, unless we obtain your permission or are required/permitted by law to do so.

When you first visit our site, you will be informed about our use of cookies. As noted, cookies are small files stored on your browser that help our site function or provide us with insights about usage​. We use cookies in the following ways:

• Essential Cookies: These cookies are necessary for the basic functionality and security of our website. For example, they may enable page navigation, load balancing, or remembering your cookie consent preferences. Without these, the site might not operate properly. These cookies do not collect personal data beyond what is necessary to provide the service requested, and they are typically session cookies that expire when you close your browser.
   
• Analytics Cookies: If you consent, we use cookies (and related third-party tools) to collect information about how visitors use our site, such as which pages are viewed, how long users stay, and any errors encountered. We use this information to improve our website’s content and user experience. The data collected (e.g. IP address, device type, browser version, and usage stats) is pseudonymized or aggregated, meaning it does not directly identify you personally. For instance, we might use Google Analytics or a similar service to gather this data; such services provide us aggregated reports and insights. We do not allow our analytics providers to use your data for their own purposes, nor do we share the data with any other third parties. We will only set analytics cookies on your browser if you have actively opted-in (agreed) via the cookie consent banner, as required by law​.
   

Cookie Control: You have choices about cookies. When you first visit, you can choose whether to accept analytics cookies. If you accept and later change your mind, you can usually adjust your browser settings to delete or block cookies. Most web browsers allow you to refuse new cookies, delete existing ones, or notify you when new cookies are set. You can learn more about managing cookies at allaboutcookies.org (a useful informational site)​. Please note that if you disable all cookies (including essential cookies) some features of our site may not function as intended.

We do not use cookies to serve third-party advertisements, and we do not engage in cross-site tracking of users. Any cookies used are only for the purposes stated above.

We value your privacy. We do not sell, rent, or share your personal data with third parties for their own marketing or commercial purposes. In fact, we generally do not disclose your personal information to any third party, except in a few limited situations, as described here:

• Service Providers: We may share your information with trusted third-party service providers who perform services on our behalf, such as our website hosting provider or IT support. This is only done when necessary for them to help us run our website or business, and only under strict agreements that protect your data​. For example, if our website is hosted by a third-party company, the personal data you submit (like form entries) will be stored on their servers. Such providers are contractually obligated to keep your information confidential and secure and to use it solely for providing the agreed services to us. They cannot use your data for their own purposes.
   
• Legal Requirements and Protection: We may disclose personal data if required to do so by law or in response to valid requests by public authorities (e.g. a court order, law enforcement request). We may also disclose information if we believe in good faith that it is necessary to investigate or protect against harmful activities to Amynta Partners, our clients, or property (for example, investigating fraud or security incidents), or to exercise or defend our legal rights. In any such case, we will only share the information to the extent legally necessary.
   
• Business Transfers: In the unlikely event that our company undergoes a major business transaction – for example, a merger, acquisition, or sale of all or part of our business – personal data may be transferred to the new owner or partner as part of that process. If that happens, we will ensure your data remains subject to confidentiality obligations and this Privacy Policy (unless you are notified of changes). Such transfer would only occur as far as it is necessary and lawful, and the recipients would have to uphold the same standards of data protection.
   

Aside from the scenarios above, no third parties receive your personal data. In particular, any links to external websites or content on our site (see below) do not involve sharing your personal information with those external sites​. We may share aggregated, anonymized usage statistics (for example, total website visitor counts) with partners or publicly, but this data cannot be linked back to any individual.

Amynta Partners is based in the UK, and our website is operated from the UK. We aim to store and process personal data within the United Kingdom to the extent possible. We do not actively transfer your personal data to countries outside the UK/EEA in the normal course of business. If in the future we (or our service providers) need to transfer your data to a location outside of the UK or European Economic Area (for example, using a cloud service or backup server in another country), we will ensure that appropriate safeguards are in place to protect your information in accordance with UK data protection law​. Such safeguards may include transferring to countries deemed adequate by the UK data protection authorities, or using standard contractual data protection clauses approved for use in the UK.

We reiterate that our site is not intended for EU residents and we do not market to or knowingly collect data from individuals in the EU​. Therefore, the personal data we handle is expected to pertain to UK users and remain within jurisdictions compliant with UK data protection standards. If you are located outside the UK and choose to provide personal information, please be aware that your data will be handled as per this policy in compliance with UK GDPR.

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements​. In other words, we follow the principle of storage limitation, meaning we do not keep your data indefinitely.

• Contact Form Data: If you contact us through the website, we will retain the information you provided for as long as is needed to respond to and complete your request or inquiry. For example, we may keep your inquiry and our response for a certain period (e.g. up to 6–12 months) in case you have follow-up questions or to establish a business relationship. If your inquiry leads to a contractual engagement with Amynta Partners, your information may be retained as part of our client records (which we will inform you about separately). If not, we will periodically delete contact form submissions that are no longer needed. We will not keep personal inquiries for longer than a reasonable period of time.
   
• Analytics Data: Data collected via analytics cookies is retained according to the settings of our analytics tool. For instance, if we use Google Analytics, data associated with cookies may be retained for a set period (commonly 14 months or as configured) before deletion. We only view this data in aggregate form. You can also clear these cookies from your own browser at any time to remove tracking data.
   
• Legal Compliance: In some cases, we might need to keep certain information for a longer period if required by law. For example, if we receive an important legal communication, we may retain that correspondence as part of our legal records. We will also retain whatever information is needed to comply with our obligations (such as financial record-keeping or resolving disputes).
   

Once the retention period expires or the purpose for holding your data has been fulfilled, we will either securely erase your personal data or anonymize it so that it can no longer be associated with you. We have procedures in place to regularly review the data we hold and delete or anonymize personal data that is no longer needed​.

Under UK data protection law, you have a number of important rights regarding your personal data​. We respect these rights and have summarized them here for you. Please note that these rights are not absolute – in certain cases, legal exemptions may apply. However, we will facilitate your exercise of these rights to the fullest extent required. Your rights include:

• Right to Be Informed: You have the right to be informed about the collection and use of your personal data​. This Privacy Policy is intended to provide you with that information in a clear and transparent way.
   
• Right of Access: You have the right to request access to the personal data we hold about you and to obtain a copy of that data, as well as information about how we process it​. This is commonly known as a “Subject Access Request.” We will provide you with the information free of charge within one month, as required by law (unless an extension or lawful fee applies in complex cases).
   
• Right to Rectification: If any personal data we have about you is incorrect or incomplete, you have the right to have it corrected or completed​. Upon your request, we will rectify any inaccurate or outdated information as soon as possible.
   
• Right to Erasure: You have the right to request that we delete your personal data in certain circumstances​. This is also known as the “right to be forgotten.” For example, you can ask us to erase data if it’s no longer necessary for the purpose we collected it, or if you withdraw consent and we have no other legal basis to keep processing it. Note that this right is not absolute – sometimes we may have overriding grounds to retain data (such as a legal obligation), but we will inform you if that is the case.
   
• Right to Restrict Processing: You have the right to request that we limit the processing of your personal data in certain situations​. For instance, if you contest the accuracy of your data, you can ask us to “freeze” its use until the issue is resolved. While processing is restricted, we can still store the data but not use it further except for certain things like legal claims.
   
• Right to Data Portability: You have the right, in certain cases, to receive the personal data you have provided to us in a structured, commonly used, machine-readable format, and to have that data transmitted to another data controller​. This typically applies to data processed by automated means under consent or contract – for example, if in future you provided data to us under a contract, you could request us to export it for portability. Currently, this right may be less applicable to the simple data we collect (since we do not have user accounts or similar services), but it remains your right for any eligible data.
   
• Right to Object: You have the right to object to our processing of your personal data at any time if the processing is based on our legitimate interests (or those of a third party) and you feel it impacts your fundamental rights and freedoms​. You also have the absolute right to object if we were to use your data for direct marketing (however, we do not send direct marketing without consent). If you object to processing, we will stop the processing in question unless we can demonstrate compelling legitimate grounds for the processing that override your interests, or if we need to continue processing for legal claims.
   
• Rights Related to Automated Decision-Making: Under UK GDPR, you are protected against decisions made solely by automated means (including profiling) that have a legal or similarly significant effect on you​. As noted earlier, we do not carry out such automated decision-making. Thus, this right is not applicable in any meaningful way in our context, because we involve human decision-making in all processes involving personal data. However, should that ever change, you would have the right to request human intervention, express your point of view, and contest any automated decision.
   
• Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time​. For example, if you consented to optional cookies, you can change your cookie settings to withdraw consent. If you consented to receive a newsletter or updates (if we offer that), you can opt out at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal. Nor will it affect processing under other legal bases (for example, if we must retain some data for legal reasons).
   
• Right to Complain: We strive to address any concerns you have about how we handle your personal data. If you believe we have not complied with our obligations under data protection law, you have the right to make a complaint to the Information Commissioner’s Office (ICO), which is the UK’s supervisory authority for data protection​. We would, however, appreciate the chance to address your concerns before you approach the ICO, so please consider contacting us first. If you wish to contact the ICO directly, you can find details on the ICO’s website (ico.org.uk) or call their helpline at +44 303 123 1113.
   

To exercise any of your rights, please contact us using the details in the “Contact Us” section below. We will respond to your request as soon as possible, and no later than one month from receipt of a valid request (we may extend this timeframe by an additional two months for complex requests, but we will inform you if that is the case). We may need to verify your identity to ensure that your personal data is not disclosed to someone who does not have the right to receive it. Exercising your rights is free of charge in most cases.

Our website may contain links to websites or resources operated by third parties (for example, professional bodies, partners, or news articles). Please be aware that this Privacy Policy applies only to our website, and not to any third-party sites that you may access via links. We do not control the privacy practices of other websites. If you click on a link to an external site, we encourage you to read the privacy policy of that site to understand how your information may be handled there. We do not share any of your personal information with those third-party websites to which we link​. Amynta Partners is not responsible for the content or privacy practices of any external websites.

We take appropriate technical and organizational measures to protect the personal data collected through our website. These measures are designed to prevent unauthorized access, disclosure, alteration, or destruction of your information​. For example, our site is protected by security technologies such as firewalls and encryption (HTTPS). We ensure that only authorized personnel and service providers who have a legitimate need to access your data can do so, and they are subject to confidentiality obligations. We also maintain procedures to deal with any suspected data breach. In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the appropriate authorities as required by law. While we strive to protect your information, please note that no website or internet transmission is completely secure. We therefore cannot guarantee absolute security of data, but we do regularly review our security measures to mitigate risks.

We may update or revise this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated policy on this page and update the “Last updated” date at the top. If changes are significant, we may also notify you by other means (for example, by posting a notice on our homepage or sending an email if appropriate). We encourage you to review this Privacy Policy periodically​ to stay informed about how we are protecting your information. Your continued use of the website after any changes signifies your acceptance of the revised policy.

If you have any questions, comments, or requests regarding this Privacy Policy or our handling of your personal data, please do not hesitate to contact us:

Email: office@amyntapartners.com
Postal Address: Amynta Partners Ltd, 42 Lytton Road, Barnet, Hertfordshire EN5 5BY, United Kingdom.

We will be happy to assist you and address any concerns. Your privacy is important to us, and we undertake to resolve any issues promptly and transparently.